The Story

NEVERSKUNK WAS BORN OF CONFIDENCE.

For busting slumps. For tricking tight-lipped fish. For gettin, even while the gettin’s not so good.

Anglers are a superstitious folk. Lucky talismans, morning rituals, and favorite lures. But in a sport where some would rather be lucky than good, we ask: why not be both?

Technically speaking, our lures are crafted for anglers who believe in sizing down, approaching with a bit of tact, and oftentimes more closely representing natural prey. Superstitiously thinking, these things are just plain lucky. Maybe that’s because, when you come from a place of experience and passion and design something right, the rest tends to fall into place. This mindset is what spawned Neverskunk, your new go-to.

Neverskunk lures are designed with predators in mind—a WESTERN series that closely represents natural forage species and a WOUNDED series that looks and acts like easy eatins—all so you don’t leave empty-netted.

WOUNDED SERIES

Fish are opportunistic feeders. Why work hard for your food when you can get an easy meal? These baits are designed with slash marks and imperfect patterns that, when coupled with the wobble retrieve, look like baitfish on their last fin.

WESTERN SERIES

Inspired by forage fish that actually swim in western US waters, these baits employ colors and markings that closely represent real prey species as opposed to being flashy for flashy’s sake. Best served to picky eaters and pressured predators.